Charity Navigator’s Kevin Scally Talks Recurring Giving Stats and Trends
Donors don’t just give to any organization. They do their research. I’ve seen statistics showing anywhere from one-third to three-quarters of prospective donors go to the organization’s website or check out charities’ backgrounds, missions and ratings on watchdog sites, like Candid (formerly known as Guidestar), Charity Navigator, and Charity Watch. I reached out to Charity Navigator after seeing some stats […]
Number of Sustainers Grew 44% in Last Five Years
Spring is always an exciting time as sustainer statistics are rolling in. The most recent Blackbaud Target Analytics donorCentrics Sustainer Summit was held earlier this year. You can find the key findings here. The study is based upon 36 big organizations that provided data for their July through June fiscal years from 2017 through 2021. Here […]
