Review: The Rise of Sustainable Giving by Dave Raley, Imago Consulting
How The Subscription Economy Is Transforming Recurring Giving and What Nonprofits Can Do to Benefit. If you’re interested in growing your recurring donor program, this book is for you. The rise of sustainable giving, published in February of 2025 is extremely researched. Dave describes how recurring aka subscription giving evolved from the Roman and Greek […]
How to Drive Retention for Your Monthly Giving Program
Want to grow your nonprofit’s monthly giving program? Try these helpful strategies to increase donor retention, keep supporters engaged, and grow revenue.
Audience: Nonprofit fundraising professionals looking to grow their monthly giving program with donor engagement strategies designed to boost retention.
Keyword(s): monthly giving program retention
Suggested URL: /monthly-giving-program-retention/
Now and Then: Monthly Giving Patterns Across Four Decades
Over the past few weeks, I have been going through some old documents, articles and research I’ve gathered over my 41 years in direct marketing and fundraising. Taking a different spin on my usual blogs, I thought it would be interesting to look at monthly giving patterns and see if anything has changed. Many of the people who […]
4 Ways to Generate More Monthly Donors Via ACH Transfer
Many nonprofits are considering ways to upgrade their recurring donors to higher levels. I’ve written in the past about best practices for getting recurring extra gifts and upgrades, but here are a few different approaches you can use with your recurring donors. Ask your monthly donors for a straight upgrade. Ideally, segment your donors by source of […]
Expert Q&A: Laying the Groundwork For Your Monthly Giving Program
When I first started fundraising monthly, now more than 30 years ago, there were only mail and phone appeals. Face-to-face conversations had just started, and some nonprofits were putting their toes in the water with direct response TV. Now, things are quite different. Just about every payment processor and constituent relationship management system (CRM) allow […]
It’s OK If Monthly Donors Start With Low Gift Amounts
One time, on a movie set, Chris Davenport, president of 501 Videos and founder of the Nonprofit Storytelling Conference, noticed a nickel on the floor in a hallway that had a lot of foot traffic. Every other person probably looked at it but decided to walk by, Davenport shared earlier this month during his event’s opening session. […]
What to Do When Your Agency Doesn’t Want to Ask for Monthly Gifts
Sadly, I still hear about direct mail and digital agencies and consultants that don’t see the value of monthly giving. A friend of mine, a nonprofit fundraiser, sent me this email recently: “My agency is against monthly giving. We asked for it to be added in house appeals, and the agency says, ‘We’ll test it […]
Recurring Gifts Rocked It on Giving Tuesday
The results speak for themselves. Giving Tuesday 2022 saw a 15% increase in dollars raised compared to 2021 with $3.1 billion in total. Wow. If you rocked the results for your Giving Tuesday campaign, congratulations. If you didn’t, there’s always next year and end of year. If you don’t ask, you’re certainly not going to get it. […]
10 Things I Learned From 30 Years in Sustainer Giving, Part 5
As a fundraiser, your life is not easy. There are days when you wonder why you’re doing it all. There are days where you’re just Zoomed out. You can’t possibly think about yet one more event, one more direct mail campaign, one more Giving Tuesday or other giving day campaign. The stress is huge. There […]
10 Things I Learned From 30 Years in Sustainer Giving, Part 3
I hope you’re enjoying this list of things to focus on when it comes to sustainer giving. So far, I’ve shared four things I’ve learned. Some I had to learn the hard way but certainly they can benefit any and all fundraisers. Here are lessons five and six. 5. Challenges Are Opportunities A prime example […]
