How Nonprofits Should Act More like Businesses and Need the Management Focus
Here’s a guest blog where it’s all about the business focus for nonprofits. Somethings that’s very important when it comes to monthly giving. Once organizations see the power of those small donors, they’ll be more likely to focus on it more. As you know, nonprofit organizations are playing the positive role in the betterment of […]
Do You Support Monthly Giving?
You may know I’m a huge promoter of monthly giving. Why? Because it’s a great way to engage your small annual fund donors and increase your donor retention rates. And as a recent statistic showed, sustainer giving is indeed growing, especially online. Last year, 20% of online giving came from monthly donors (aka sustainers, recurring […]
What Do Monthly Giving, Mount Rushmore and Crazy Horse Have in Common?
You may now know that I’m a Dutch immigrant. I just celebrated my 25th anniversary being in this beautiful country! I still remember Apr. 10, 1993, when I flew from Amsterdam, Netherlands, to Boston Logan via Bangor, Maine, where we had to stop to refuel because Logan was closed by fog. It was a tremendous […]
Monthly Donor Commitment: It Matters
The Merriam Webster dictionary defines Commitment as follows: a promise to do or give something. A promise to be loyal to someone or something. The attitude of someone who works very hard to do or support something. Wow, that’s something isn’t it? Monthly donor commitment isn’t necessarily easy. It’s hard work. There are two different […]
10 Reasons Why Small Monthly Donors Are Worth the Effort
During a recent webinar, someone asked me a question. His finance people told him: “For $5 a month, it’s really not worth the effort. The finance charges are killing us.” This is another one of these monthly donor myths I’d like to debunk right away. My answer of course was this: “Yes, offering the $5 […]
Take Action Right Away to Improve Your Monthly Donor Retention
Over the past few weeks, I’ve presented numerous webinars on monthly giving. I’ve also had lots of conversations with organizations asking them about their challenges with their monthly donor retention. And the No. 1 problem is expiring credit cards. When that happens it’s really important to remember the following: The donors did not call you […]
Internal Staff Can Delay Your Monthly Donor Program Growth
Nonprofits never cease to amaze me. Sometimes in a good way. Sometimes in a not so good way. This is one of those sad case studies. I spoke to an organization recently, and its executive director told me they wanted to grow their monthly donor program—at least, that’s what he said at first. They have […]
Get the ‘Generator’ Before You Need It
If you’ve been following the weather, you may know that it’s been a rough few weeks, especially in New England. In Massachusetts, we were hit by our second Nor’easter within 10 days; and this last one was really bad. Snow was falling at one to two inches an hour, and the many downed trees caused […]
7 Tips to Create a Wildly Profitable Monthly Giving Program
Monthly giving is a huge untapped revenue source for so many nonprofits. I am still trying to wrap my head around the vast potential monthly donors offer. If you have 300 monthly donors – just how much overall revenue would these 300 lovely people be contributing to your cause each year? Let’s run the numbers: […]
Your Questions and Answers about Monthly Giving
As you know, weve been talking about monthly donors for the past few weeks. And you may have seen my Facebook Live interviews here and here with monthly giving guru Erica Waasdorp. It’s been tremendously fun and exciting to get lots of feedback and questions from attendees. Here is another guest post from Erica – […]
