Why Segmenting Your Sustaining Donors Is Crucial for Growth
This post was written for and published by Bloomerang More and more organizations now have a sustaining donor (monthly, quarterly, etc. donor) program. That’s great! Unfortunately, there can be a tendency not to continue appealing to them. But should you continue asking them for money? Can you send an appeal to your recurring donors? The […]
Monthly donors, your ‘insurance policy’ during disasters
As part of the country is cleaning up after Hurricane Matthew and others are bracing themselves for it, I was thinking about disasters and the tremendous impact on fundraising, especially in prime giving season. For example, if you’re local, based in Florida, Georgia or South Carolina and your donors have to evacuate in the middle […]
Are you ready for #MonthlyDonorMonday ?
If you’ve been reading my blog for a while, thank you! You’ve probably heard me ‘preach’ about monthly donors and how it’s still astounding that so many people are catching on really slowly on the tremendous value of monthly donors. Unfortunately, there’s not that much research (yet), because most monthly donors are reported in the […]
Monthly giving Pop-ups and Do-nots
This blog was written for and published by Pamela Grow at Simple Development Systems Thank you, Pamela for being a great colleague. She introduced me to the webinar phenomenon and I’ve not looked back since! So, when she sends me a question, it’s a great opportunity to give back. So, one of her clients recently […]
The 7 fundamentals of monthly giving…
This post was written for and published by Charity How To A few years ago, Monthly giving was something for the few and big organizations. Not anymore! Every organization can and should organize a monthly giving program in very short order. With the right tools (and you may very well already have them in-house), you […]
Interview with Mazarine Treyz for Nonprofit Leadership Summit
This was also published as part of an interview for the Nonprofit Leadership Summit. MT: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and I am so pleased today to be interviewing Erica Waasdorp, who wrote Monthly Giving: The Sleeping Giant, and who is also the president of A Direct Solution. She […]
Monthly giving has never been easier!
This post was written for and published by Donor Perfect Just a few years ago, setting up a monthly donor program was difficult. You had to do lots of workarounds, hire professionals to set it up. or outsource the process and then spend money on direct mail or telemarketing to start asking donors to join […]
How to create a monthly giving appeal
This post was written for and published on the Donor Perfect blog 1. Ask often. Just like anything in fundraising, ask and you’ll receive! It’s crucial that you start asking for monthly donations as often as you can. 2. Set sail with email. Email is a great channel to use as you begin asking. It’s […]
Monthly Giving, Driver of Sustainable Fundraising Par Excellence!
This post was written for and published at the Eight Principles. Monthly giving is probably one of the least understood methods of sustainable giving in the US, but yet one of the most powerful ones. Once you start, you’ll experience the power, but it’s the starting that’s often the most difficult. Today, I’d like to […]
What would you do If you could do it all over again?
Recently, my Agitator colleagues asked, what would you do if you could do it all over again? Here is what I’d say to you: If you could do it all over again, you should focus on building your monthly donor pool right away. It will help provide that sustainable revenue and it is easy and […]
