How to Create a Smooth Monthly Giving ‘Drive’
I still come across many organizations that are actively trying to grow their monthly giving program, but they’re not sure who’s “running the show.” Nobody feels responsible. People wait until someone comes up with the next idea. Some think they only need to be focused on one aspect of monthly giving. Nobody is taking control […]
How Can You Change “It Depends” To “For Sure”? And the answer is….
Metrics! When I moved from a big international nonprofit to the agency side almost 18 years ago now, my then boss Tom Hurley quickly taught me these very famous words: “It depends!” As a consultant, those are great words to have in your tool box, especially working with organizations who are looking for certainties and […]
Don’t Keep Your Monthly Donors Waiting
Earlier this week, I was talking with a client about their newsletter. It’s mailed to their monthly donors as a cultivation piece, with wonderful stories about how their gift has made a difference. It also goes to their active and major donors. The communications department creates the piece, and, of course, it looks absolutely amazing! […]
Why Segmenting Your Sustaining Donors Is Crucial for Growth
This post was written for and published by Bloomerang More and more organizations now have a sustaining donor (monthly, quarterly, etc. donor) program. That’s great! Unfortunately, there can be a tendency not to continue appealing to them. But should you continue asking them for money? Can you send an appeal to your recurring donors? The […]
Monthly donors, your ‘insurance policy’ during disasters
As part of the country is cleaning up after Hurricane Matthew and others are bracing themselves for it, I was thinking about disasters and the tremendous impact on fundraising, especially in prime giving season. For example, if you’re local, based in Florida, Georgia or South Carolina and your donors have to evacuate in the middle […]
Organization Makes Money on New Donor Acquisition Campaign
When A Direct Solution started working with this organization, serving individuals with disabilities, the organization had some 5,500 donors. It had historically mailed two direct mail appeals a year and two hard copy newsletters. Then the organization hired a new Director of Development. With a small staff, she was tasked to considerably grow the donor […]
How can Nana Murphy make you a better fundraising professional?
This post was prepared as a guest blog for Michael Rosen. How can Nana Murphy make you a better fundraising professional? This is a post based upon the session I attended at the recent AFP International conference in Boston. Thank you, Michael, for sharing this post with your audience. The session I attended was called: […]
Case study: Who is responsible for YOUR monthly giving program?
If you’ve seen or heard me present, you know that I stress the importance of making one person responsible for your monthly donor program, no matter what size the organization is! As you’re the fundraiser, this is most likely going to be YOU. Now, that does not mean that you have to do everything but […]
How do Monthly Donors compare to Annual Fund donors?
During a recent webinar I did for DonorPerfect and the Chronicle of Philanthropy, the question came up: How do monthly donors compare to annual fund donors? The answer is, monthly donors are really annual fund donors, EXCEPT they’re giving MORE MONEY and they give REGULARLY. So, they’re a step up! And even better news is that many monthly […]
Monthly Giving: An Interview with Nancy Schwartz, part 2
Thank you again for Nancy Schwartz who prepared this Interview. To read the whole interview, go here. I’m thrilled to share more monthly giving mastery with you from my recent interview with leading monthly giving expert Erica Waasdorp. Nancy: Once you have a new monthly donor in the door, what’s the best way to […]
