Monthly Giving: An interview with Nancy Schwartz
This came out of an interview by Nancy Schwartz and was posted on Network for Good Marketing Blog. I’m thrilled to share this monthly giving mastery with you, drawn from my fascinating interview with leading monthly giving expert Erica Waasdorp. In her unequaled guidebook, Monthly Giving: The Sleeping Giant, Erica walks you through recurring giving, step […]
Using your Thank You Letter to convert donors to give monthly!
Wait, you want me to ask a donor who just gave to give monthly? Does that work? YES, it absolutely works! As you know, the key with new donors especially is to get them ‘in the fold’ as soon as possible. That means that you have to ask them to give another gift as soon […]
Top 3 Take-aways from Ring, Ring, Retention Tool Session at Bridge…
Here are the Top 3 take-aways from Ring, Ring, what’s that retention tool doing in my living room? session At the recent Bridge Conference, held in Washington DC National Harbor, I presented a session with Nick Stavarz, Synergy and Anna Averling of the American Bible Society on the use of the phone in improving donor retention. […]
Asking for monthly donors in the mail
Yes, it’s absolutely true. You really can generate new monthly donors by using direct mail. Just remember two things: 1. Ask the right donors 2. Ask the right way So who are the right donors, you might ask. They are donors who just gave! They can be existing donors, but even new donors who just gave for […]
Can You Send Appeals to Monthly donors?
A question fundraisers often ask me, is: “Can I send appeals to my monthly donors?” My answer is a resounding YES!! Sending annual appeals should be part of your ongoing cultivation and recognition process. Typically there’s this pause. Then they tell me: “But wait, they’re already giving me a gift monthly. Wouldn’t these donors get upset and think […]
The best time to upgrade your monthly donors is NOW!
One of my clients recently asked me what’s the best time to upgrade monthly donors. The answer is, as soon as possible, but not too soon! If you have had a program for a few years and you’ve never upgraded your monthly donors, NOW is the time because you’re long overdue. If you just […]
Monthly giving: Get buy in from finance…
I’ve talked earlier about the importance of one person (or department) to be in total control of your monthly giving program. That’s important because there are so many moving parts associated with monthly giving. As a fundraiser, you literally touch every other department or individual in your organization. What this means is that you MUST […]
Small Shop Fundraising in Boston made nonprofits come alive
Just a few weeks ago, I presented a workshop in Boston, along side two wonderful nonprofit experts, Kathleen Cummings and Priscilla Deck. The workshop was organized by the Center for Nonprofit Success and the room was filled with representatives from nonprofits from the greater Boston area, who either were Executive Director, the sole Development Director or […]
Direct Mail still works!
I’m a true Direct mail junky! And I’ve been one for many years! Once I started working at Reader’s Digest, I got totally hooked. There’s a lot more to it than we know. Psychology, who are you mailing to, checking how people read, where do we put the picture, what’s a good headline, what’s the best […]
