Who Was Daring Enough To Ask for Recurring Gifts During Giving Tuesday?
I’ve been tracking results from the various CRMs and payment platforms to look at Giving Tuesday trends. Overall, more money was raised than on Giving Tuesday 2020. I was, of course, particularly interested in trends in recurring gifts. Most organizations now include the recurring option on their online donation forms, so I’d imagine there was […]
How a Birthday Call Can Make a Difference
If you’ve not yet read the book “Hooked on a Feeling” by Francesco Ambrogetti, I can highly recommend it. I started it, expecting all kinds of feelings to be described, and I was ready to read all about great storytelling, tugging at the heartstrings messaging, etc. Instead, the book is filled with lots of great research on […]
How Greed Can Undermine Your Monthly Giving Program
Greedy? Who me? In a recent #monthlygiving post on the Moceanic members-only Facebook group, Julie Cooper posted this: “This afternoon I got a call from a well-known mega nonprofit to upgrade my giving to monthly. As typical, they hired a third-party fundraising company to solicit the donation. The very nice person on the other end […]
Why Monthly Giving is Easy!
During the recent Virtual Summit for Nonprofit Changemakers , Ashton Rodenhiser did this wonderful visual overview of what I talked about for 45 minutes. Mind you, she had only heard me speak once before with a different monthly giving focus. It’s truly amazing how she can capture the essence of the session. If nothing else, […]
Are you ready to take a Sustainer-Forward approach?
First, I’d love to give a huge shout-out to the DMAW as an organization that has had a Sustainer-Forward approach for years. The DMAW has offered special sustainer tracks during the Bridge conference, sustainer pre-Bridge workshops, then Sustainer Day, Sustainer World and now Sustainer Week, coming up the week of September 27th. If you’re looking to […]
Identify Potential Monthly Donors Using Data
Donor data has always been important in raising funds for nonprofits. It’s literally your ‘gold.’ It provides you with everything you need to keep track of your donors and know most of what there is to know about them. Especially when it comes to outreach to potential monthly donors. Why is this helpful for outreach to […]
Identify Potential Monthly Donors Using Data
Donor data has always been important in raising funds for nonprofits. It’s literally your ‘gold.’ It provides you with everything you need to keep track of your donors and know most of what there is to know about them. Especially when it comes to outreach to potential monthly donors. Why is this helpful for outreach to […]
2021 Forecast for Direct Response Fundraising
Written by Abby Graff and posted on January 27, 2021 by The NonProfit Alliance. Lots of great predictions for this year. Curious about the fundraising forecast for 2021? For this week’s blog post, we reached out to the ADRFCO network (Association of Direct Response Fundraising Counsel) and asked “2020 was a once-in-a-lifetime year, where […]
Why Monthly Donors Make Great Legacy Prospects
First, let me start by telling you that my focus has been monthly giving for many years. To set the stage, let me give you some facts: Monthly donors make small gifts now (on average $24 a month although some organizations are seeing lower monthly gifts, others are seeing higher monthly gifts, depending upon their […]
Things We Are Thankful for This Weird Year
This guest blog was written by Jeff Brooks and posted by moceanic. The Thanksgiving holiday (this week in the US, last month in Canada, with other nations and cultures celebrating similar holidays at different times) is a special time for fundraisers. Because we live on thankfulness. Being thankful is good for you. It improves your […]
