The 7 fundamentals of monthly giving…
This post was written for and published by Charity How To A few years ago, Monthly giving was something for the few and big organizations. Not anymore! Every organization can and should organize a monthly giving program in very short order. With the right tools (and you may very well already have them in-house), you […]
Interview with Mazarine Treyz for Nonprofit Leadership Summit
This was also published as part of an interview for the Nonprofit Leadership Summit. MT: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and I am so pleased today to be interviewing Erica Waasdorp, who wrote Monthly Giving: The Sleeping Giant, and who is also the president of A Direct Solution. She […]
Monthly giving has never been easier!
This post was written for and published by Donor Perfect Just a few years ago, setting up a monthly donor program was difficult. You had to do lots of workarounds, hire professionals to set it up. or outsource the process and then spend money on direct mail or telemarketing to start asking donors to join […]
How to create a monthly giving appeal
This post was written for and published on the Donor Perfect blog 1. Ask often. Just like anything in fundraising, ask and you’ll receive! It’s crucial that you start asking for monthly donations as often as you can. 2. Set sail with email. Email is a great channel to use as you begin asking. It’s […]
Monthly Giving, Driver of Sustainable Fundraising Par Excellence!
This post was written for and published at the Eight Principles. Monthly giving is probably one of the least understood methods of sustainable giving in the US, but yet one of the most powerful ones. Once you start, you’ll experience the power, but it’s the starting that’s often the most difficult. Today, I’d like to […]
What would you do If you could do it all over again?
Recently, my Agitator colleagues asked, what would you do if you could do it all over again? Here is what I’d say to you: If you could do it all over again, you should focus on building your monthly donor pool right away. It will help provide that sustainable revenue and it is easy and […]
How can workplace and monthly donors play nice?
At a recent webinar, two people asked me the question: How do I integrate monthly giving with my workplace giving campaign: those individuals who have designated us and we receive a small amount through their pay check every pay period. My answer is: If you’d like, you can recognize them as monthly donors and tell […]
Monthly Donor Program is Back on Track
In the past year, this organization in Washington, DC had steadily started losing 500 monthly donors each month. At the same time, its acquisition efforts were only generating 250 monthly donors a month, so the program was in a steady and rapid decline. Something had to happen! The Director brought in A Direct Solution to […]
Youth Organization Almost Doubles Its Monthly Donor Goal With One Email Appeal
This youth organization in Colorado reached out to A Direct Solution to ask for help with its first email appeal asking its donors to join their newly developed recurring donor program. Our first recommendation was to develop a special targeted page so we could link the email directly to this page. Our second recommendation was […]
Monthly (Recurring) Gifts are the future, here and now!
You’ve heard me talking about monthly recurring gift programs and their importance on the long-term retention of your donors. Not to mention how much money you’ll raise! Fundraisers are often blown by away if I mention some numbers, just 300 monthly donors can bring in almost $100,000 a year for your organization. What’s not to like […]
