5 Ways You Can Add a Monthly Giving Ask to Your Appeals
If you’ve heard me speak or read some of my blogs, you already know that I always advocate for the following: The more opportunities you offer donors to give monthly, the more monthly donors you will find! But for most organizations, there is always that fine line of having to bring in one-time short-term funds […]
Why Do You Give Monthly?
Take a look at this beautiful Word Cloud. It’s based on the answers to an exercise we recently did in a sustainer workshop. (Thank you, Cameron Popp, for organizing the exercise). I certainly think the outcome is fascinating. Because what you see is that the most important reason why people give monthly is because they […]
One Third of Nonprofits Do Not Ask for Monthly Gifts…
When I teach webinars aimed at growing monthly giving programs, I typically do some polls. One of the questions I have asked is, “How often do you ask your donors to give monthly?” The sad reality was that 35% said they never asked. My obvious response is, “How do you expect to grow your program?” […]
Drink Your Own Kool-Aid…Start Monthly Giving to Your Own Nonprofit
This past week I heard the expression “Drink Your Own Kool-Aid” several times, so I wanted to explain why it’s especially important when it comes to monthly giving. Let me start with the Wikipedia definition: “Drinking the Kool-Aid” is an expression commonly used in the United States that refers to a person who believes in […]
The # 1 Fundamental of Monthly Giving
I’m so excited… Because monthly giving is becoming more and more popular! Systems keep getting easier and easier. More organizations have seen the ‘monthly donor light!’ But yet, so many organizations are slow to come on board. With just a little bit of training, you too can start your monthly donor program and grow that […]
Survey Your Monthly Donors. They’ll Love You for It!
One of those fundraising mantras I’ve heard over the years is: If you ask for advice, you’ll get money. If you ask for money, you’ll get advice. I’ve also heard that sometimes you should take responses to surveys with a grain of salt. What people say and do is different sometimes. Well that may be […]
GDPR: What’s in the Red Zone for Monthly Donors?
By now, you’ve all heard of the GDPR. It stands for: The General Data Protection Regulation. GDPR is a regulation law in the European Union (EU) on data protection and privacy for all individuals within the EU and the European Economic Area (EEA). But do you know what started the GDPR process? It was one older […]
If You Let ‘Bean Counters’ Call the Shots, Your Sustainer Program Could Suffer
… You’d think that every organization by now would be convinced that there are donors who are interested in supporting your organization by joining a sustainer program. … You’d think the tremendous feeling of excitement that these wonderful sustainers generate would permeate your organization. Well, unfortunately, that’s not always the case. Sometimes, it’s the “financial […]
Top Characteristics Needed to Successfully Run a Nonprofit Sustainer Program
You’ve heard me say this before: ”Assign a driver!”—if you’re serious about growing your nonprofit sustainer program. Just one driver who pulls it all together and who makes sure the car keeps running and is being maintained to keep on running for a very long time. So, when I mentioned this at a recent conference, […]
Sustainer Programs, Anyone?
I just got back from a tremendous few days in the Washington D.C. area, and I learned a lot about monthly sustainer programs. First, I was privileged to attend the Professional Face-to-Face Fundraisers Association meeting, where some 75 people listened to speakers on the latest trends in face-to-face sustainer fundraising and how one nonprofit tweaked […]
