The Difference a Quarter Could Make in Monthly Giving
Besides being a monthly donor to a number of nonprofits, I’m also a huge bargain shopper. Always checking for the latest deal and where best to stock up on those essential staples. So, when Aldi stores came to the U.S., I was all excited. It’s a great place to find some international foods, Dutch cheese, […]
What Do You Do When Donor Money Gets Tighter?
As you know, I try to watch international trends carefully as they could give us some clues about what to expect next with giving in the U.S. A great free report to check out is the Donor Pulse Report, published by Enthuse. The latest version is focused on giving around the holidays. Donors are starting to […]
Who Was Daring Enough To Ask for Recurring Gifts During Giving Tuesday?
I’ve been tracking results from the various CRMs and payment platforms to look at Giving Tuesday trends. Overall, more money was raised than on Giving Tuesday 2020. I was, of course, particularly interested in trends in recurring gifts. Most organizations now include the recurring option on their online donation forms, so I’d imagine there was […]
Can Recurring Giving Really Be That Simple?
Last month, I saw the greatest T-shirt, that said: Hold on. Let me overthink this. We fundraisers tend to overthink things. I’m not totally sure why, but fact is that we do. Maybe because we think that if it sounds too simple, it just can’t be true. That’s why I wanted to share a few […]
Will 2022 Show the Tipping Point for Recurring Gifts?
You know I’m always on the lookout for new statistics and trends. I couldn’t do my job without it and I wish there were a lot more available on recurring giving. That’s why I was really excited to read the recent Blackbaud Institute study, “Tipping Point: Aligning with Supporters in a Changing World.” The research team […]
ADRFCO Members Expect Recurring Giving To Grow in Importance in 2022
For a number of years, I have been a member of the Association of Direct Response Fundraising Counsel (ADRFCO), which surveyed its members recently to identify their fundraising forecasts for 2022. These members are actively engaged either as agencies/consultants or as vendor partner providers, supporting nonprofit organizations to strategically develop, execute and analyze their direct marketing […]
How a Birthday Call Can Make a Difference
If you’ve not yet read the book “Hooked on a Feeling” by Francesco Ambrogetti, I can highly recommend it. I started it, expecting all kinds of feelings to be described, and I was ready to read all about great storytelling, tugging at the heartstrings messaging, etc. Instead, the book is filled with lots of great research on […]
Why Donor Testimonials are Important
Whether you want to call it social proof, a testimonial — it doesn’t really matter. Donor’s love hearing from other donors. It helps give them that “extra” little push or nudge if you will. This works in major gift fundraising. This works in general fundraising. It especially works with recurring giving. If someone tells why they’re […]
Why Monthly Giving is Easy!
During the recent Virtual Summit for Nonprofit Changemakers , Ashton Rodenhiser did this wonderful visual overview of what I talked about for 45 minutes. Mind you, she had only heard me speak once before with a different monthly giving focus. It’s truly amazing how she can capture the essence of the session. If nothing else, […]
Are you ready to take a Sustainer-Forward approach?
First, I’d love to give a huge shout-out to the DMAW as an organization that has had a Sustainer-Forward approach for years. The DMAW has offered special sustainer tracks during the Bridge conference, sustainer pre-Bridge workshops, then Sustainer Day, Sustainer World and now Sustainer Week, coming up the week of September 27th. If you’re looking to […]
