Which Giving Frequencies Should Your Nonprofit Provide?
I love it when CRMs and payment providers churn through their data to show trends, especially when it comes to recurring giving. There simply isn’t enough yet (in my view). That’s why I was excited to read the most recent “The State of Modern Philanthropy 2022” from Classy. One of the key messages from the report is to give […]
Can You Have Multiple Monthly Donor Programs?
A colleague of mine recently asked me, “Can you have multiple monthly donor programs?” She and I both work with an organization that has multiple monthly donor programs, with the total revenue making up about 60% of all giving. This question is especially relevant when it comes to unrestricted versus restricted gifts. As may you know, […]
How Do You Get Your Board on Board With Monthly Giving?
Someone from a nonprofit recently asked me to address one of its organization’s biggest challenges with monthly giving: How to get its board on board with monthly giving. I’m baffled that board members still need to be convinced that monthly giving is a thing and that monthly giving is a great way to provide ongoing […]
Is There Room for Monthly Giving in Your Fundraising Appeals?
Earlier this week, a copywriter friend of mine asked a great question. And I’m sure many of you are struggling with this same predicament. Here’s her question: Often a strategy calls for including so many offers in one direct mail fundraising appeal — the basic ask, maybe a matching gift, sometimes a push for monthly […]
How Can You Better Understand Your Donors?
As you know I’m focused on working with nonprofits to help them grow their individual donors and monthly donors to higher levels. That’s why I’m always on the lookout for new statistics and trends in giving, especially for those groups. Needless to say, when I heard about a wonderful new study from Neon One, called “Donors: Understanding […]
Can You Upgrade Your Monthly Donors to Higher Levels?
The smallest deed is better than the grandest intention.” This anonymous quote is yet another example of my theme of the last few weeks: It’s not about the size of the monthly gift amount. It’s about the fact that you’re giving your donors the opportunity to make a difference in an amount they can afford. You […]
The Difference a Quarter Could Make in Monthly Giving
Besides being a monthly donor to a number of nonprofits, I’m also a huge bargain shopper. Always checking for the latest deal and where best to stock up on those essential staples. So, when Aldi stores came to the U.S., I was all excited. It’s a great place to find some international foods, Dutch cheese, […]
What Do You Do When Donor Money Gets Tighter?
As you know, I try to watch international trends carefully as they could give us some clues about what to expect next with giving in the U.S. A great free report to check out is the Donor Pulse Report, published by Enthuse. The latest version is focused on giving around the holidays. Donors are starting to […]
Will 2022 Show the Tipping Point for Recurring Gifts?
You know I’m always on the lookout for new statistics and trends. I couldn’t do my job without it and I wish there were a lot more available on recurring giving. That’s why I was really excited to read the recent Blackbaud Institute study, “Tipping Point: Aligning with Supporters in a Changing World.” The research team […]
ADRFCO Members Expect Recurring Giving To Grow in Importance in 2022
For a number of years, I have been a member of the Association of Direct Response Fundraising Counsel (ADRFCO), which surveyed its members recently to identify their fundraising forecasts for 2022. These members are actively engaged either as agencies/consultants or as vendor partner providers, supporting nonprofit organizations to strategically develop, execute and analyze their direct marketing […]
