ADRFCO Members Expect Recurring Giving To Grow in Importance in 2022
For a number of years, I have been a member of the Association of Direct Response Fundraising Counsel (ADRFCO), which surveyed its members recently to identify their fundraising forecasts for 2022. These members are actively engaged either as agencies/consultants or as vendor partner providers, supporting nonprofit organizations to strategically develop, execute and analyze their direct marketing […]
Sustainers, from a different angle
At the end of September, DMAW organized its first Sustainer Week. It consisted of a session every day, totally focused on sustainers (of course), from a different angle. As someone who is totally committed to recurring giving, I’m really excited about the DMAW and the education committees with such a sustainer-focused approach. If you too […]
Why Donor Testimonials are Important
Whether you want to call it social proof, a testimonial — it doesn’t really matter. Donor’s love hearing from other donors. It helps give them that “extra” little push or nudge if you will. This works in major gift fundraising. This works in general fundraising. It especially works with recurring giving. If someone tells why they’re […]
Push Through To Find the Next 100 Monthly Donors
Over the years, I’ve worked with nonprofits of all sizes — small, midsize, large — when it comes to monthly donors. A few of those smaller organizations started out earlier this year with 15 monthly donors. Now, a few months later, they are at 65 by introducing just a few additional ways to generate new […]
Don’t Ever Give Up on Monthly Giving Programs!
Last week, my husband and I took a trip, ultimately leading to visit our kids and grandkids. We flew to Norfolk, Virginia, and then drove down to Kitty Hawk, North Carolina, to visit the Wright Brothers National Memorial. My husband is a private general aviation pilot, so this national park was high on his bucket […]
Book Review: ‘The Essence of Campaigning Fundraising’
When an international fundraising legend like Ken Burnett writes a book, I stand up and listen. And having met Ken personally at numerous international conferences, I’m proud to have a signed copy! This new book, “The Essence of Campaigning Fundraising” was published by the White Lion Press in June. It includes a cool-looking USB drive that includes […]
Monthly Giving So Easy Your Pet Could Do It
I must admit I didn’t totally come up with this line on my own. It’s based on an email from Chewy, the company that delivers my cat’s litter and food to my front door. No more carrying heavy bags home from the pet store. I love it. The subject line said: “Reorders so easy your […]
Fundraising Book Review: ‘Green Green’
I love fundraising book recommendations and, as you probably know by now, I love reading (and writing) fundraising books. So here is a review of the book “Green Green,” published by Civil Sector Press, written by Canadian David Love, who has been raising funds for more than 51 years. Incredible! Congratulations! If you’ve been fundraising for a […]
Ease of Monthly Giving Key for Baby Boomers and Gen Xers
Every nonprofit wants to attract younger donors. That’s why it’s very exciting that monthly giving is so appealing to these younger donors. Why? Because they can support those organizations, they care about in a very easy way with a small amount that absolutely fits their budget. Easy and small are the key words here. Easy […]
Does the Peanut Butter or Jelly Come First in Monthly Giving?
You probably have seen me quote Seth Godin before. His blogs inspire some of mine. It’s a short one so I’ll share his full post on “The Order of Operations” because it’s so important when it comes to monthly giving: “If you put the jelly on before the peanut butter, the sandwich will fail. “And if you […]
