A Monthly Giving How-To: The Drip-by-Drip Approach
I am an avid coffee drinker — five cups a day at a minimum and one decaf at night. We have a big coffeemaker with
June 12, 2020
If you are looking for an overview of what a monthly giving journey can look like for your donors, you have come to the right place.
Here are some Monthly Giving templates you can download and make your own, of course as warm and fuzzy as possible. Make the donor feel special!
Just put the template (in word) on your letterhead or drop it into your email template and fill in the blanks.
1. Monthly Giving Template – Tax Letter
2. Monthly Giving Template – Email to Donors Whose Payment Did Not Come In
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If you’d like to download the Monthly Donor Calculator to create projections for your program, just the download now button.
If you’d like to talk through some specifics for your program, book some time on the Monthly Giving Help Line.
I am an avid coffee drinker — five cups a day at a minimum and one decaf at night. We have a big coffeemaker with
The expression, “Make monthly giving a thing,” came from Cara Schwalbach of One Tail at a Time in Chicago. She and I were scheduled to
As we’re all slowly moving back to what is now considered “the new normal,” nonprofits are still struggling. When can they get back to the
When I first started working in monthly giving 27 years ago, generating monthly gifts and processing their monthly payments was a long and time-intense process.
I love hearing from nonprofit organizations that share how they’re doing with their monthly giving campaigns. Earlier this week, a nonprofit shared its socially-distanced monthly
A few months ago, I taught the “Recurring Revolution” training for members of The Fundraisingology Lab, by Moceanic. It was a lot of fun. Several members
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Thank you Fundraising Hayday for a great interview. You can listen to it here and on the Fundraising Hayday site.
Thank you Amanda Day and Kimberly Hays DeMuga!
Erica Wassdorp has written the book on monthly giving and has emerged as one of the industry’s predominant thought leaders on the topic.
In her discussion with Dan, Erica talks about the rise of monthly giving, why it’s so critical for non-profit growth, and offers some practical tips for starting and growing your recurring donor program.
Next-level tactics to grow your monthly giving program, with Erica Waasdorp.
We’re talking to Erica Waasdorp, author of Monthly Giving: The Sleeping Giant and a brand new book called Monthly Giving Made Easy.
Erica is fellow direct response fundraising nerd, and in today’s podcast she is going to share 5 tactics to level-up your existing monthly giving program.
Summary: In today’s podcast guest Erica Waasdorp from A Direct Solution speaks with Stephen Halasnik from Financing Solutions about monthly gifts. The benefits of monthly donations can have a tremendous impact on the success of your nonprofit organization.
A new podcast with Steve McLaughlin can be found here.
Steve McLaughlin and Erica Waasdorp discuss Monthly Giving. Thanks, Steve! click
Thank you, Sara Grambach of Duffy Health Center as she and I spoke about the value of Philanthropy and Monthly Giving.
Case Study
When A Direct Solution started working with this organization, serving individuals with disabilities, the organization had some 5,500 donors.
We knew that there was huge potential for prospecting and that the organization needed to grow. It had not done many acquisition appeals in the past and yet, the programs and awareness in the community had grown.
We also knew that renting lists from other donor organizations in this regional area was much more expensive than statewide, because of the small number of names available. We found that typical list rental minimums of 5,000 names were prohibitive, so we had to find an alternative source.
A Direct Solution found a great list of taxpayers. The list is affordable, totally local, and it offers many selections, including home value, age, female/male and charitable interest. In addition, with this area showing a large number of second homes, it’s possible to select on year round homeowners or vacation home owners. We had successfully used this list for a number of organizations in the area.
Next, we identified those towns where the organization had programs or where we expected some of their potential charitable donors to live.
The results were terrific! The prospecting appeal made money and the organization generated almost 300 new donors. Following are the results broken out by appeal and totaled:
Highly flexible, affordable services and wide knowledge base to help non-profits with appeals and sustainer programs.
Contact Details
Mailing Address: P.O. BOX 757
Marstons Mills, MA 02648
Phone: 508-776-1224
E-mail: info@adirectsolution.com
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