How Important are Monthly Donors?
“If you don’t have a monthly donor program yet, you’d be wise to make that part of your plan for next calendar year and perhaps
February 27, 2018
If you are looking for an overview of what a monthly giving journey can look like for your donors, you have come to the right place.
Here are some Monthly Giving templates you can download and make your own, of course as warm and fuzzy as possible. Make the donor feel special!
Just put the template (in word) on your letterhead or drop it into your email template and fill in the blanks.
1. Monthly Giving Template – Tax Letter
2. Monthly Giving Template – Email to Donors Whose Payment Did Not Come In
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If you’d like to download the Monthly Donor Calculator to create projections for your program, just the download now button.
If you’d like to talk through some specifics for your program, book some time on the Monthly Giving Help Line.
“If you don’t have a monthly donor program yet, you’d be wise to make that part of your plan for next calendar year and perhaps
“If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl. But whatever you do, you have to
A colleague consultant asked me this question last week, and I was discussing this very same thing with another organization myself. Great timing! A nonprofit
There’s been somewhat of a landslide of late when it comes to “sustainers,” also known as monthly or recurring donors. These are donors who give
Last week, NonProfit PRO organized a webinar called “Effectively Managing a Monthly Giving Program that Exceeds the Thousand-Sustainer Mark,” sponsored by CharityEngine. The organization featured
Hard to believe, but it’s been almost 25 years since I became a fundraiser, working for a large nonprofit, managing its monthly donor program. At
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Thank you Fundraising Hayday for a great interview. You can listen to it here and on the Fundraising Hayday site.
Thank you Amanda Day and Kimberly Hays DeMuga!
Erica Wassdorp has written the book on monthly giving and has emerged as one of the industry’s predominant thought leaders on the topic.
In her discussion with Dan, Erica talks about the rise of monthly giving, why it’s so critical for non-profit growth, and offers some practical tips for starting and growing your recurring donor program.
Next-level tactics to grow your monthly giving program, with Erica Waasdorp.
We’re talking to Erica Waasdorp, author of Monthly Giving: The Sleeping Giant and a brand new book called Monthly Giving Made Easy.
Erica is fellow direct response fundraising nerd, and in today’s podcast she is going to share 5 tactics to level-up your existing monthly giving program.
Summary: In today’s podcast guest Erica Waasdorp from A Direct Solution speaks with Stephen Halasnik from Financing Solutions about monthly gifts. The benefits of monthly donations can have a tremendous impact on the success of your nonprofit organization.
A new podcast with Steve McLaughlin can be found here.
Steve McLaughlin and Erica Waasdorp discuss Monthly Giving. Thanks, Steve! click
Thank you, Sara Grambach of Duffy Health Center as she and I spoke about the value of Philanthropy and Monthly Giving.
Case Study
When A Direct Solution started working with this organization, serving individuals with disabilities, the organization had some 5,500 donors.
We knew that there was huge potential for prospecting and that the organization needed to grow. It had not done many acquisition appeals in the past and yet, the programs and awareness in the community had grown.
We also knew that renting lists from other donor organizations in this regional area was much more expensive than statewide, because of the small number of names available. We found that typical list rental minimums of 5,000 names were prohibitive, so we had to find an alternative source.
A Direct Solution found a great list of taxpayers. The list is affordable, totally local, and it offers many selections, including home value, age, female/male and charitable interest. In addition, with this area showing a large number of second homes, it’s possible to select on year round homeowners or vacation home owners. We had successfully used this list for a number of organizations in the area.
Next, we identified those towns where the organization had programs or where we expected some of their potential charitable donors to live.
The results were terrific! The prospecting appeal made money and the organization generated almost 300 new donors. Following are the results broken out by appeal and totaled:
Highly flexible, affordable services and wide knowledge base to help non-profits with appeals and sustainer programs.
Contact Details
Mailing Address: P.O. BOX 757
Marstons Mills, MA 02648
Phone: 508-776-1224
E-mail: info@adirectsolution.com
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